Strategic Invested Unbiased partners you can trust.
You don't need more marketing ideas. You need the right strategy.
About Cynthia
Your Strategic Marketing Consultant
Cynthia Plunkett is a senior marketing strategist and the founder of CP Marketing + Co.
With almost 15 years of strategic marketing experience, she has seen firsthand how businesses fall into the trap of leading with tactics before defining their goals and investing in the wrong channels, tools, and partners as a result.
Cynthia takes a holistic view of your business first, identifying your goals, your differentiators, and your ideal audience before a single tactic is recommended. From there, she builds a clear strategic roadmap and connects you with a trusted network of vetted partners to bring it to life.
The result is clarity, confidence, and a strategy built around your business, not a strategy built around what an agency happens to sell.
Services
Bringing clarity to business owners who know something isn't working and need an unbiased perspective to move forward.
Business Discovery & Assessment
A comprehensive assessment of your business fundamentals, including revenue goals, marketing spend, audience, and sales cycle, to establish a clear strategic foundation before any tactics are recommended.
Strategic Marketing Planning
A 3- to 6-month strategic roadmap built around your goals, with recommended marketing strategies, revenue forecasting, and the staffing and technology resources needed to execute with confidence.
Partner Sourcing & Management
Fractional marketing leadership that manages the full partner selection process, from RFPs and discovery calls to scorecards, final decisions, and onboarding, so you engage the right partners from day one.